Matrix StorefrontOnline stores for Pakistani merchantsIn development

A real online store for Pakistani merchants, in English and Urdu.

Matrix Storefront gives a merchant a store of their own: products with sizes and colours, collections, photos, stock and a team, managed from a phone in English or Urdu. We are building it around what happens after an order here: cash on delivery, local payment methods and couriers.

Ask about early access How it works

Products with sizes, colours and up to 100 variants
Store admin in English and Urdu, on phone or desktop
Stock counts for every size and location
Import and export in Shopify's CSV format

Products · New product

Lawn suit, three-piece

لان سوٹ، تین پیس

EN · اردو

SizeSML

ColourFeroziMaroon

SizeColourPriceStock

SFeroziRs 4,50012

MFeroziRs 4,5008

LFeroziRs 4,5003

SMaroonRs 4,50010

+ 2 more variants

Setup · 3 of 5Checkout: in development

01 — Problems it solves

The problem, and how Matrix Storefront answers it

Selling through DMs doesn't scale

Instagram and WhatsApp sellers track orders in chats and spreadsheets. A store gives every product a page, a price and a stock count, and gives the merchant one place to run it all.

Dollar bills and add-ons for the basics

Global store builders bill in dollars and leave local payments, couriers and cash on delivery to paid add-ons. We're building those in, priced in rupees.

Cash-on-delivery parcels come back

A share of cash-on-delivery orders is refused at the door. Order confirmation in the shopper's language and delivery tools aimed at fewer returns are central to the plan.

Switching platforms is painful

Products come in from a Shopify CSV export and go out the same way, so a store is never locked in.

02 — What it does

Built and tested; not yet open to merchants

Products, variants and collections

Name, description, prices, SKU, barcode and photos. Typing "Size: S, M, L" and "Colour: Ferozi, Maroon" creates every combination. Collections can be hand-picked or fill themselves from rules such as "tag is Lawn".

An admin made for the phone

English and Urdu in proper Nastaliq, navigation within reach of your thumb, and installable on the home screen like an app. When the connection drops it says so instead of losing your edits.

Stock you can trust

Count each size and colour at each shop location, see what is on hand, held and available, and keep a history of every change.

A team with the right access

Invite staff with roles, hand ownership over safely, and see who changed what. Every change is recorded and cannot be edited afterwards.

Sign-in that protects the store

Sign in with an emailed code, a passkey or an authenticator app. Ownership changes need a strong sign-in and a waiting period, so a stolen SIM card can't take over a store.

Your catalogue in ad platforms

Publish a product feed that Facebook, Instagram, TikTok and Google can read for shoppable catalogues. It holds only what the store already shows publicly, and stays off until you switch it on.

03 — How it works

1Open a storeConfirm your email, then choose a store name, address and language. A new store starts with a simple theme and a sample product.
2Add your catalogueAdd products and photos by hand or import a Shopify-format CSV, then group them into collections.
3Set up the teamInvite staff, set roles, and work through the setup checklist on the admin's home screen.
4Start selling, nextCheckout, payments, couriers and order confirmation are being built. Shoppers can't buy until they are.

Availability

Status: In development. Not yet open to merchants: there is no checkout and no public store yet.
Platforms: Web, PWA
Markets: Pakistan
Built for: Fashion, beauty and lifestyle sellers moving from Instagram and WhatsApp to a real store; Merchants on dollar-billed platforms who want rupee pricing; Teams that run their store from a phone

Get in touch about Matrix Storefront

Roadmap. Not yet available.

Cart and checkout, with cash on delivery
Local payment methods through licensed payment partners
Courier booking, labels, tracking and cash-on-delivery reconciliation
Order confirmation on WhatsApp in Urdu, Roman Urdu and English
Store themes and collection pages for shoppers
Tax invoices carrying the seller's tax details

04 — Work ahead

Open problems we're still working on

01Checkout and paymentsShoppers can't buy yet. Payment-partner agreements and tax advice on our fee structure come before checkout opens, and we will not hold merchants' money ourselves.

02Couriers, end to endThe courier connection layer is built and tested, but booking with real courier accounts needs partner access before it can be proven end to end.

03Fewer refused parcelsConfirming orders in the shopper's own language could cut cash-on-delivery returns. We're preparing Urdu and Roman Urdu test sets now, and it switches on only once it has been measured.

04Going onlineEverything runs in our development environment today. Domains, hosting and the owner's review of the security assessment come before the first merchants.

Questions

Can I open a store today?

Not yet. Matrix Storefront is in development and no store is public. Tell us about your business if you'd like to hear when we invite the first merchants.

Will it support cash on delivery?

Cash on delivery is central to the design, along with local payment methods through licensed partners. Neither is available yet.

Can I move from Shopify?

Product import and export in Shopify's CSV format works in development today. Photos, stock counts and tax settings are not part of the import.

Interested in Matrix Storefront?

We'll work closely with a small group of merchants first. Tell us what you sell, where, and how you take orders today.

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